Building a Running Ecosystem: The Power of Partnership with 605 Running Company

By: Greg Koch
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At 605 Running Company, our passion goes beyond running shoes and races—we’re committed to creating a thriving ecosystem that supports the community while fostering wellness and active living. Yesterday, we celebrated a milestone event: the 4.37 Community Run/Walk, which marked the finish of the 437 Project, a fundraiser for the Helpline Center. Through this event, we contributed $6,000 to the overall project’s staggering $315,711.33, underscoring how running can make a real difference in our community. And this is just one example of the impact we’re able to make through our events.

Our event business is not just a fun experience for participants—it’s a vital part of Sioux Falls’ community support, offering incredible opportunities for partners to amplify their influence while giving back. The numbers speak for themselves:

• 1,538 participants across events (and counting!)
• $25,000 donated to local causes (and counting!)
• $292,989 in direct economic impact (and counting!)
• $131,499 in outside economic impact (and counting!)
• $92,280 spent on food and beverages (and counting!) 
• $62,289 spent on lodging (and counting!)
  
  

These numbers will only rise as we host more events throughout the year, reinforcing the role we play in Sioux Falls’ vibrancy and philanthropy. From funding vital causes to boosting local businesses, our events make a tangible difference.

The 605 Pitch: Partnership for 2025
We’re seeking partners to help us continue building this ecosystem in 2025. Our mission is simple: combine non-profit work, community building, and marketing into a unified effort to make Sioux Falls stronger. While we are not a non-profit, our events have proven to drive donations, inspire action, and uplift local organizations. By partnering with us, you'll be part of something bigger—aligning with causes that matter while engaging with an enthusiastic and active audience.

To learn more, explore our 2025 Partnership Proposal ​below, which outlines multiple ways to get involved—from year-round social media exposure to on-site event activations. Whether you choose a Half Marathon, 10k, or 5k level, you’ll be front and center at events that bring our community together, giving you a platform to connect with participants while contributing to meaningful causes.

Everything we do comes back to the sport we love, and we’re excited to continue growing our running ecosystem. Together, we can make 2025 a year of even greater community impact.

​Contact us today to discuss partnership opportunities and join us in amplifying Sioux Falls through the power of running.

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