Meet the 605 Run Collective: Heather Edmunds Reed

​Our 605 Run Collective series continues with a leader who brings curiosity, creativity, and a deep love for community — Heather Edmunds Reed.

About Heather
Heather describes herself as a curious person, educator, community cultivator, reader, crafter, and runner. A Sioux Falls native, she spent a decade away before family — and the welcoming Sioux Falls lifestyle — drew her back home.

She’s a proud mom to three kids — Owen (16), James (14), and Andrew (10) — and wife to Simon, who’s also a runner (bonus points for that!). Professionally, Heather teaches speech and debate at Washington High School, where her love of communication and mentorship shines every day.

Expertise & Passion
Heather has a gift for building and nurturing communities. Over the years, she’s helped women in their motherhood journey through Elegant Mommy, supported female runners through the Another Mother Runner online community, and most recently worked with international students at Augustana University.

Serving communities of empowerment, especially runners, is something Heather considers both a privilege and a calling. She’s also a certified run coach through the RRCA Level 1 and UESCA programs — adding another layer of expertise to the 605 Run Collective.

Why the 605 Run Collective?
Heather joined the Collective because she knows firsthand how transformative community can be. “I’ve had some of my most impactful life experiences through community and running,” she says. “I wanted to be a bigger part of the 605 Running community through this opportunity.”

Looking Ahead
Heather is excited to help shape the future of 605 Running Company through creativity, inclusivity, and accessibility. She’s passionate about helping 605 stock products that truly meet the needs of the local community and sharing the store with new audiences across Sioux Falls.

She also hopes to intentionally include more diverse communities, ensuring that everyone feels welcome to experience the empowerment and joy of movement.

What Running Community Means to Heather
For Heather, running means empowerment — and community is what makes that empowerment possible. “Running is hard (and life-changing),” she says. “Community makes the hard doable and fun.”

Rapid Fire with Heather

• Favorite shoes: New Balance Fresh Foam 1080 (the first pair that made her feel like a runner!)
• Go-to podcast: Maintenance Phase
• Best place to run in Sioux Falls: The neighborhoods of central Sioux Falls
• Runner type: Morning runner
• One word to describe 605 Running Company: Engaged
• 605 Running Company matters because… “Running is hard (AND life-changing). Community makes the hard doable and fun.”

✨ Stay tuned as we continue introducing more members of the 605 Run Collective — the people helping us dream, grow, and move Sioux Falls forward.

---