Spotlight on Lucky 7’s Race Partners: Experience Sioux Falls

By: Greg Koch
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At 605 Running Company, we know that local partnerships are key to making our events truly special. Today, we’re thrilled to feature Experience Sioux Falls, an organization dedicated to showcasing our city as a must-visit destination. Formerly known as the Sioux Falls Convention & Visitors Bureau, Experience Sioux Falls plays a crucial role in attracting meetings, conventions, sporting tournaments, and leisure travelers. We sat down with Allyson Kasch, Director of Sales, to learn more about their mission, their support for the running community, and of course, their ultimate race day hype song!


About Experience Sioux Falls & Their Partnership
Can you introduce yourself and your business and tell us what you do?
We are Experience Sioux Falls, formerly the Sioux Falls Convention & Visitors Bureau. We are a destination marketing organization whose primary focus is selling the City as a unique destination for meetings, conventions, sporting tournaments, and leisure travelers.

What inspired your business to partner with 605 Running Company?
We recognize the importance of community events to the visitor industry as a whole. We saw this as a valuable opportunity to not only support this amazing event but also to increase awareness of Sioux Falls as a destination on the rise.

Community & Event Involvement
What does supporting local events like this mean to your business?
We believe that supporting events like this creates a stronger sense of belonging, brand awareness, and involvement in the local community. Collaborating with local businesses also helps us identify opportunities for growth and visitor development.

What’s one thing you wish more people knew about your company?
One thing people might not realize about Experience Sioux Falls is that we are a valuable resource, not just for visitors, but also for local businesses. We offer support with event planning, help connect businesses with potential clients, and are always working to promote Sioux Falls to visitors in order to boost the local economy. Our official Sioux Falls Visitor Guides are a great way for businesses to get in front of visitors exploring the City.

Will your team be participating on race day? If so, what are you most looking forward to?
Unfortunately, we are not able to participate.

Fun & Personal Touch
Do you have a favorite St. Patrick's Day memory?
Our favorite memory is watching our beloved Sylvia Henkin in action on St. Patrick's Day. She loved Sioux Falls so much and was an amazing advocate for our great city.

If your business had to pick a “hype song” for race day, what would it be?
"Celebrate" by Kool & The Gang

Anything else you’d like to share with the 605 Running Company community?
We are so appreciative of businesses like 605 Running Company that drive folks to visit Sioux Falls. These types of events not only bring visitors to our city, but they also create a sense of excitement and pride among our local community.

A big thank you to Experience Sioux Falls and Allyson Kasch, Director of Sales, for their support of the Lucky 7’s Race and for their commitment to growing and promoting our incredible city. Be sure to check out their resources to discover even more ways to explore Sioux Falls!

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