By: Greg Koch
This past weekend, Sioux Falls Marathon participants were met with a tough decision from the event organizers: the full marathon was canceled due to excessive heat warnings. The half marathon and 5K went on as planned, but the decision to cancel the full marathon left many asking if it was the right choice. Having run the Houston Marathon in 2017 under nearly identical weather conditions, I can say from experience that a marathon can be held in such heat. However, just because something can be done doesn’t mean it should be done. Given the unique challenges we face in Sioux Falls, this was absolutely the correct decision. The Medical Reality When I ran in Houston, we were well-prepared for the heat. We were informed of the risks, weighed in with medical personnel before and after the event (for real jumped on a scale and had our weight recorded on our bib), and confirmed our understanding of the dangers before we even hit the course. Throughout the race, we were never alone—medical tents were plentiful, staff on bicycles were constantly monitoring runners, and the crowd support was unwavering. In Sioux Falls, we lack this level of support. Our two major medical organizations do great work for our community, but they aren’t equipped to provide the kind of comprehensive support needed for a marathon in extreme conditions. Without this, event organizers had no choice but to prioritize safety and cancel the full marathon. Community Support: A Crucial Missing Piece Community support is another area where Sioux Falls falls short. This isn’t a slight against those who do volunteer and support local running events—your efforts are deeply valued. But the reality is, we simply don’t have enough volunteers to go around. In other cities, marathons are a big deal. The whole community comes out to cheer, provide aid, and get involved. Unfortunately, that level of engagement just isn’t there in Sioux Falls. Many in our community weren’t even aware a marathon was happening until it was canceled. This lack of awareness and involvement leads to parts of the race feeling isolated and lonely, making it even more challenging to host a successful event under less-than-ideal conditions. Governmental Challenges On top of medical and community support, there are also significant governmental challenges. As someone who organizes events in Sioux Falls, I know firsthand the process to get city resources for road races. Closing streets is hard enough, but when conditions change due to heat or flooding, there’s little flexibility to adapt. Without the necessary support from the city, options like starting earlier, rerouting, or rescheduling aren’t feasible. This leaves event organizers with few choices, often leading to last-minute cancellations that harm the event’s reputation. A Path Forward: Improving the Sioux Falls Marathon Sioux Falls is a great city, and I believe there’s a way to make this event successful. First and foremost, the marathon should never have been moved to August. The extreme heat we face this time of year is too much of a risk. But beyond that, I feel it’s important to mention an opportunity for collaboration that could really help this event thrive. At 605 Running Company, we have a deep passion for the running community, and we’re built for putting on events like the marathon. We host races throughout the year, time races across the state, and work closely with runners in our community. While we’ve been involved in the past as sponsors and volunteers, we believe there’s more we can offer. Our experience and resources could provide much-needed support in the planning and execution of the marathon. We’re not just here to write checks; we want to roll up our sleeves and work alongside other dedicated organizers to make this event the best it can be. The event organizers know where to find me and have my number. We’re ready and willing to negotiate a partnership that benefits the entire community. What Do You Think? I’d love to hear from the running community. Do you think 605 Running Company should play a larger role in the Sioux Falls Marathon? Your feedback could help shape the future of this event. Let us know in the comments or reach out to us directly.
4 Comments
Jeff Walls
8/26/2024 01:15:44 pm
I love that you're looking for feedback and possibly getting more involved. I truly think the timing of this race is an issue like you said, however was it growing when it was in mid September as well? I do think September is a good time for one, unless a few others that happen in October around the area might hurt it. I think both KC and Des Moines have one in October? Is the community support lacking just due to how it's promoted or lack there of? I have thoughts on how this race sags in the department compared to other similar city races or heck even smaller events. I for one tho, think you and your team should seriously entertain trying to be a much larger voice in this race.
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Greg Koch
8/26/2024 07:23:52 pm
Thanks for the comment Jeff. I think the event was growing in September. The pandemic hurt all events and sort of created a forced reset. I think the support challenges are a combination of issues. We would love to partner with the event in a way that is mutually beneficial.
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I feel like some of your comments and concerns are misplaced. I have been a part of the 605 running community for well over 15 years. I have seen the way in which 605 Running had decreased their support of this race. For instance it'd be nice to see either of our running stores at the Expo. If you want to grow the event then perhaps you show up to the expo. Or find a way to show up to help a water stop. I just find this blog post and your previous one about supporting small businesses to be disconnected from your community.
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Greg Koch
8/26/2024 07:19:10 pm
To be clear we are in support of the decision to cancel the race. We had multiple staff members run the half. The expo is a difficult sell because of the multiple out of town vendors that have been brought in through the years that undercut pricing. I stand by my years of volunteerism for this race. For each decision we’ve made as a business regarding the event I can point to direct reasons why that choice was made. I love the great things that the Sports Authority does for Sioux Falls. I remain steadfast that a partnership is possible. Based on feedback from my previous blog post, and the multiple closure of local businesses since July reaffirms my position in previous writing. Respectfully, runners deserve more from the community. If we can’t talk about the challenges, things won’t change.
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