Sometimes, a simple compliment can change everything. That’s how Caitlin Moen discovered Permanent Jewelry — after admiring a stranger’s bracelet, she realized Sioux Falls didn’t have anything like it. So, she made a bold move: she bought the welder, stocked up on supplies, and launched Midnight Spark.

That was just two and a half years ago, and since then, Caitlin’s business has grown into a Downtown destination for custom-fit, high-quality, clasp-free jewelry — with meaning baked into every piece.

“Permanent Jewelry is more than just a product, it’s an experience,” she says. “Friends get it as modern BFF bracelets, couples celebrate milestones, moms and daughters come in for birthdays or girl's nights, and we also do a lot of memorial pieces.” Whether it’s a dainty anklet, a stackable bracelet, or a sleek necklace, the jewelry is designed to stay with you — a little reminder of the moment it represents.

Located inside the Nordic Hall at 218 W 13th St, Suite 109, Midnight Spark offers by-appointment service Monday through Saturday, plus private events and pop-ups. Caitlin also hosts creative gatherings for birthdays, bachelorette parties, and ladies’ nights, all in her beautifully curated Downtown studio. For her, the best Downtown day is one where she gets to spend time sparking joy — literally — with her clients.

This Spring Fling (April 12–19), Midnight Spark is offering 10% off all retail items, making it the perfect time to stop in, meet Caitlin, and see what permanent jewelry is all about.

Caitlin’s favorite thing about being in the Nordic Hall? “It’s like a creative co-op,” she says. “The building has so much cool history, and it’s filled with amazing tenants.” She also gives a shoutout to Good NAtured, a non-alcoholic social space that’s hosting fun community events, including karaoke nights. Downtown is full of these gems — but you have to slow down and explore to find them.

What Caitlin’s most excited for with Spring Fling is the collaboration — and the chance to meet new faces. “Owning a small business isn’t easy,” she says, “but when we come together, we create something special.”
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Stop by Midnight Spark during Spring Fling to support a local entrepreneur doing what she loves — and maybe leave with a little piece of jewelry that means something to you.
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Midnight Spark
218 W 13th St #109 (Nordic Hall)
📅 Spring Fling Special: 10% off all retail items (April 12–19)
Appointments available Mon–Sat via website

​What began as a floral business focused on weddings and events has grown into one of Downtown Sioux Falls' most charming and welcoming spaces. Bella Rosa Flower Market, co-owned by Leigh and Ann, has been helping people celebrate big days — and brighten everyday moments — for 17 years.

Leigh launched Bella Rosa in 2008, creating beautiful florals for weddings and special occasions. At the time, Ann was working in the school district and helping out on weekends and summers. Their friendship and shared passion for flowers quickly blossomed into a partnership — and when Leigh became a new mom in 2012, she asked Ann to join her full-time. Soon after, Bella Rosa became a full retail and floral storefront in the heart of Downtown.

Today, Bella Rosa is known for its stunning arrangements, friendly staff, and an environment that feels more like a breath of fresh air than a traditional flower shop. They also offer a curated mix of gifts, the best in faux floral, and one of the most thoughtful shopping experiences in the city.

Whether you’re picking up a last-minute bouquet, browsing for a unique gift, or just popping in to smell something beautiful, the Bella Rosa team is all about making each visit feel personal and joyful. “Our staff works diligently to create each floral order and shopping trip an exceptional experience,” they shared.

During Spring Fling (April 12–19), Bella Rosa will be offering daily specials and food tastings from their Finch & Fennel gourmet goods line — a delicious addition to your Downtown stroll and a great excuse to stop in and explore.

When asked about their perfect Downtown day, the team kept it simple: “Any day spent downtown is a perfect day.” That love for the district shows in everything they do — from the florals they design to the way they welcome customers in the door.
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Bella Rosa is more than a flower shop. It’s a reminder that beauty belongs in everyday life — and Downtown Sioux Falls is lucky to have them.
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Bella Rosa Flower Market
401 E 8th St Unit 101
Sioux Falls, SD 57103
📅 Daily Specials + Food Tastings | April 12–19
Featuring Finch & Fennel gourmet goods

​If you’ve spent time in Downtown Sioux Falls, there’s a good chance you’ve stepped into Sticks and Steel — and if you haven’t yet, Spring Fling is the perfect reason to visit.

For 23 years, this locally owned gallery-style boutique has been a home for artful gifts, inspired decor, and handmade jewelry. But it’s also been something more: a place where creativity, conversation, and community all collide — in the best way possible.

Owner Terri Schuver is a mentor, friend, and long-time creative force in the Downtown community. She started Sticks and Steel as a showroom for her metal art business Prairie Dance, as well as for a former partner’s organic wood furniture. Since then, the shop has grown into one of Downtown’s most beloved destinations — offering beautifully curated pieces from makers large and small across the country.

Terri’s goal has always been simple: “We want our customers to feel like dear friends.” And the experience at Sticks and Steel reflects that — it’s warm, welcoming, and full of one-of-a-kind items that feel personal, purposeful, and just plain fun.

During Spring Fling (April 12–19), Sticks and Steel will be hosting their much-anticipated Prairie Dance Metal Art Garden Sale, with 20% off all Prairie Dance metal products made right in their own studio. It’s a rare chance to grab a handcrafted piece of local art at a great price — and a reminder that beauty can be both durable and accessible.

Terri’s ideal Downtown day? Biking or walking to brunch at Josiah’s or R Wine Bar, shopping her favorite local haunts like Zandbroz, Say Anything Jewelry, Orion’s, and maybe capping it all off with a second glass of something wonderful on a patio.

As someone who’s been shaping Downtown’s creative and retail scene for over two decades, Terri knows how special it is when local businesses come together — and Spring Fling is a perfect reflection of that spirit.
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Whether you’re a regular or visiting for the first time, stop in during Spring Fling and see what makes this shop — and this shopkeeper — such an important part of the Downtown heartbeat.
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Sticks and Steel
401 E 8th St #118, Sioux Falls, SD 57103
📅 Prairie Dance Garden Sale: 20% off all week (April 12–19)

​You don’t have to be scaling mountains or pitching tents to shop at Great Outdoor Store — and that’s part of what makes it such a special part of Downtown Sioux Falls.

Originally founded in 1983 by the Ashworth family, Great Outdoor Store (GOS) has been part of the fabric of this city for over four decades. DeAnn and Mike Echols have owned the store since 1999, though their history with it stretches back even further — to 1989.

Over the years, they’ve grown GOS into something more than a gear shop. It’s a welcoming hub for anyone who wants to feel good outside, whether that means hiking, traveling, walking your dog, or just enjoying a comfortable afternoon on your patio.

“We strive to help our community have fun and be comfortable in the outdoors, no matter the activity,” DeAnn shared. That inclusive mindset shows in the store’s carefully curated selection — yes, they’ve got technical gear, but they also stock lifestyle apparel, unique gifts, and everyday staples that make outdoor living approachable for everyone.

The team at GOS genuinely loves what they do — and they love this community. DeAnn wants people to know: “You don’t have to be a camper to shop at GOS. We have something for everyone.”

That spirit of accessibility extends to their idea of a perfect day in Downtown, too: grab a coffee at The Breaks, do a little shopping along Phillips, lunch at Sanaa’s, hit the shops at 8th & Railroad, and wrap it all up with a cocktail at Highball. Their list of local favorites includes some Spring Fling all-stars too — like Terra Shepherd and M.B. Haskett’s — and it’s clear they’re fans of the whole neighborhood.

During Spring Fling (April 12–19), Great Outdoor Store is celebrating with a fun gift-with-purchase on Saturday, April 12, and they’ll have treats available in-store all day to keep the good vibes going.
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Whether you’re a lifelong adventurer or someone who just enjoys a good pair of sandals and some time in the sun, GOS is a place where you’ll feel welcome — and walk out with something that makes your everyday a little better.
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Great Outdoor Store
201 E 10th St, Sioux Falls, SD 57104
📅 Spring Fling Special: Saturday, April 12 – Gift with purchase + in-store treats

​There’s something contagious about confidence — and when you step into Lauriebelles, you feel it.

What began as a side hustle in a basement has grown into a full-fledged fashion destination in Downtown Sioux Falls. Owner Laurie Karlson launched Lauriebelles in 2013 after a career in teaching, seeking a more flexible path while raising her young kids.

Just a year later, she was in her first storefront, and things haven’t slowed down since.

Now nearly 12 years in, Lauriebelles has become known for its curated selection of clothing, accessories, and shoes — but also for something harder to define: helping women feel like themselves again. Laurie puts it best: “Women tend to put themselves last and can get lost in the hustle and bustle of life — especially if they're moms! We love to help them find or boost their confidence through outfits that make them feel amazing.”

Their store delivers on that promise, with a friendly team that takes the guesswork out of putting outfits together and makes shopping easy, fun, and pressure-free.

And during Spring Fling (April 12–19), Lauriebelles is pulling out all the stops.

One of the biggest hits this season is their BYOH (Build Your Own Hat) Bar, where customers can choose from a variety of patches to create custom-designed canvas trucker hats. Staff will press the patches on-site for a personalized, on-trend accessory you won’t find anywhere else.

They’re also hosting a Spring Fling Event on Thursday, April 17 from 4–7 p.m., with 25% off storewide, snacks, refreshments, and free spring totes filled with goodies for the first 15 shoppers who make a purchase. It’s a great excuse to celebrate the season and refresh your wardrobe with some spring arrivals.

When she’s not running Lauriebelles, Laurie’s ideal downtown day involves walking, shopping, grabbing drinks and apps, and ending the evening with a show at the Pavilion or a film at the State Theater. Some of her favorite local spots include Oshima Sushi, Josiah’s, Carpenter Bar, Highball, Crave, Simply Perfect — and yes, she included Lauriebelles too (rightfully so).

Laurie says the best part of Spring Fling is when Downtown retailers team up for events like this. “DTSF is wonderful all days, but it is so fun when retailers come together,” she says. “Plus, spring time is always a great time to get out and shop.”
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Whether you're local or just in town for the weekend, Lauriebelles is a can’t-miss stop for anyone looking to add something fun and confidence-boosting to their closet this season.
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Lauriebelles
Spring Fling Highlights:

• BYOH (Build Your Own Hat) Bar – All Week
• Spring Fling Event: Thursday, April 17, 4–7 p.m.
  • 25% off storewide
  • First 15 purchases receive a spring tote with goodies
  • Snacks & refreshments