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Have you ever walked into a running store and seen all these fancy shoes on the wall that you have never heard of before? Or has one of the staff members at the running store rambled on about the unique technology about a shoe and it just sounds like made up words? Well your in luck! 605 Running Company is starting a new blog called Brand Spotlight. What that entails, is that we are going to take a closer look at the different shoes brands. We are going to dive back in history to see how the brand came to be, what is cool and fresh about the shoes, and we will chat about some of our stores best sellers from each brand. Our goal is to make shoes simple to understand so that the hardest part is actually going to be saying the brand’s name. My name is Nick Lawson and I’ll be your guide through our brand spotlight series. I’ve been working at the shop for over a year now and recently graduated from the University of Sioux Falls where I enjoyed running competitively for the Track and Cross Country team. You’ll find me down at the shop a lot more now as I take a year to prepare for PT school. Our first brand on deck is Saucony! Now I know you may be wondering how the heck to even say that word. The pronoun citation of it is (sock-uh-knee). If you ask Greg (605 store manager) he will tell you to think of it as if someone SOCKED you in the knee and you yelled out UH my KNEE. But if you ask me I would say it fits like a sock and doesn’t hurt your knees.
History To see the start of this brand, we have to go all the way back to 1896. The first Olympic marathon was run in Athens, Greece that year. If you were to look at the footwear that athletes wore back then you would see uncomfortable, leather shoes. Imagine running a marathon in leather dress shoes, hello blister city! The founders of Saucony wanted to change that so just two years later in 1898 Saucony was founded in Kutztown, Pennsylvania. Later in 1968 they moved their operations to Cambridge, Massachusetts where they have stayed ever since. In 1972, Saucony was awarded “Best Quality” in Consumer Reports Magazine. They became a brand that you could trust and not one that would kick you in the knee! In 2006, Saucony launched the Run for Good Foundation to help end the childhood obesity epidemic. Not only is that a brand that strives to make a great, reliable shoe for you. They also what to make a difference in the world we live in. Unique Technology Everun- This the type of foam that Saucony uses in there shoes that is super soft and springy. It’s a great combination so you don’t feel like you’re just sinking into a sink hole but then also not running on a brick. Think of a trampoline with a water bed top. It springs you up but when you hit the ground you just sink right in. ISOFit- It’s like a suit made for your foot. It’s tight where it needs to be to stay one but leaves you enough room for your foot to boogie. PWRTrac- Is a tacky, durable rubber that gives you more grip when you are running. This is a great feature for trail runners and anyone looking for more traction in our harsh winters here in the Midwest. Arctic Grip- This feature is only on the Saucony Peregrine Ice+. It uses Wet Ice technology to help you stay upright on the ice and on wet surfaces. We all know that winter running can be dangerous, so this feature helps those warriors braving the harsh, cold conditions be safe out on the roads. 605 Best Seller The Saucony Guide has been the stores best seller. The guide has that Everun foam on the midsole of the shoe giving it that soft, springy feeling. The guide also use the ISOFit that is seen on most of the Saucony models. The Guide is a supportive shoe utilizing a dense medial post and an arch support.
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