Pink Gorilla Events and 605 Running Company announced today that Skechers has signed on as the Official Shoe of the Sioux Falls Skedaddle presented by Avera. To celebrate, the race is giving away four pairs of Skechers GO RUN shoes with the winners selected from anyone who is registered by the end of Wednesday, January 1, 2020. The price of registration also jumps after 11:59pm tonight – making today an excellent day to get registered.
The partnership between race producers, Pink Gorilla Events, and Sioux Falls running store, 605 Running Company, provided the opportunity to attract a major sponsor like Skechers – relationships that are not usually seen at other races in the region.
“We’re working hard to build the Sioux Falls Skedaddle into a premier regional attraction for our city and Skechers joining is a great asset for the race,” said Greg Koch, co-owner of 605 Running Company. “We can’t wait to outfit Skedaddlers with the official shoe of the race and help them with their training also.”
In addition to today’s shoe giveaway, look for other exclusive activations of this sponsorship soon such as demo runs and prizes for race winners.
“That a world-class brand like Skechers would attach themselves to the Sioux Falls Skedaddle really highlights that we’re doing something exciting and big in Sioux Falls and we can’t wait to showcase their involvement,” said Jared Bakewell, marketing director of Pink Gorilla Events.
Skechers was attracted to the race through their relationship with Greg Koch, co-owner of 605 Running Company and is excited to increase their presence in the Sioux Falls running community through their sponsorship of the Sioux Falls Skedaddle.
“We’re proud to be participating as the Official Shoe Sponsor of the Sioux Falls Skedaddle Half Marathon and thank our retail partner at 605 Running Company for introducing us to this event,” said Jenn Clay, vice president of marketing for Skechers. “Events like this offer a unique opportunity to directly interact with both supporters and participants within the community as we introduce them to our latest generation of award-winning and innovative Skechers GO RUN styles—with options for every type of runner.”
For the inaugural event last year, race registration didn’t open until January 1st, but this year registration opening was moved up to the fall and the race is already closing in on 1,000 registrations. This puts the race on pace to significantly exceed last year’s signup count of 1,100 participants and likely hit this year’s race capacity of 1750.
The race is scheduled for April 26, 2020. The route will send runners off on race morning on a fast, scenic course starting and finishing downtown. It will feature many Sioux Falls landmarks and take advantage of the city’s beautiful trail system and parks. The planned course has returned to its original route after unprecedented flooding cause detours the first year.
Registration for the half marathon is $84 until 11:59pm tonight. More information is available at www.skedaddlerun.com.
About Pink Gorilla Events
Pink Gorilla Events is an independent active events production company headquartered in Lincoln, Nebraska founded in 2008. Events include the Market to Market Relay Series, Good Life Halfsy, BRIN Running Series, Early Bird Run, Leprechaun Chase, Cornfield Cornfield, and Harvest Moon Hustle, and Sioux Falls Skedaddle.
About 605 Running Company
The 605 Running Company is a business built on building a community. Founded in 2014, the mission of the store is to enhance the running community as a locally owned and operated running specialty outfitter. No matter what your abilities, pace, or running history the 605 Running Company is inclusive to all runners.
About Skechers U.S.A., Inc.
Based in Manhattan Beach, California, Skechers (NYSE:SKX) designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. Skechers footwear is available in the United States and over 170 countries and territories worldwide via department and specialty stores, more than 3,300 Skechers Company-owned and third-party-owned retail stores, and the Company’s e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia, Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan, India, and throughout Europe and Latin America. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, and Twitter.
For interviews please contact:
Greg Koch | (605) 951-7982 | firstname.lastname@example.org
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the challenging consumer retail markets in the United States; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2018, and its quarterly report on Form 10-Q for the three months ended September 30, 2019. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or operations or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.